Profit Margin Calculator
Margin, markup, profit and break-even · free, no signup
Find the price for a target margin
Break-even
Free Profit Margin, Markup & Break-Even Calculator
Margin and markup are often confused. Margin is profit as a percentage of the selling price, while markup is profit as a percentage of cost. Enter any two of cost, price and margin and this calculator works out the rest.
It also finds the selling price you need for a target margin and the number of units required to break even once you add your fixed costs.
Key features
Margin and markup
Both shown side by side.
Target price
Price needed for a chosen margin.
Break-even units
How many sales cover your fixed costs.
Instant
Results update as you type.
How to use it
- Enter your cost and selling price.
- Read profit, margin and markup.
- Enter a target margin to find the price.
- Add fixed costs to see break-even.
Worked example
Example
Cost 40, price 60 → profit 20 Margin 33.33% Markup 50% Target margin 40% on cost 40 → price 66.67
Who uses this tool
Small business owners
Price products to hit a target margin.
Freelancers and agencies
Check the profitability of quotes.
Online sellers
Compare margins across products and fees.
Tips for the best results
- Margin is profit ÷ price; markup is profit ÷ cost — they are not the same.
- Include fees, shipping and returns in your cost.
- Work backwards from your target margin to set the price.
- Review margins whenever supplier costs change.
Common mistakes to avoid
- Confusing a 50% markup with a 50% margin.
- Ignoring overhead such as platform fees and packaging.
- Discounting without recalculating the margin.
Why use AZRS QuickFix?
It is 100% free, needs no signup and has no watermark or usage limits. The tool runs in your browser, so what you type stays on your device, and it works on phones, tablets and desktops. New tools are added every week — bookmark this page or browse the full QuickFix toolbox.
Frequently asked questions
What is the difference between margin and markup?
Margin = profit / price. Markup = profit / cost. A 50% markup is a 33.3% margin.
How do I calculate profit margin?
(Selling price - cost) / selling price x 100.
What is a good profit margin?
It varies by industry. 10% is average for many retailers, higher for software and services.
What is break-even?
The number of units you must sell so revenue equals total costs.
What is the difference between margin and markup?
Margin is a percentage of the selling price; markup is a percentage of the cost.
What is a good profit margin?
It varies by industry; many small retailers aim for 20–50% gross margin.