OnePlus cuts Nord Buds 3 Pro price by 20% to $79

OnePlus has slashed the price of its Nord Buds 3 Pro by 20 percent, bringing the true‑wireless earbuds to their lowest level in months, according to Android Authority. The discount drops the cost to around $79, down from the usual $99, and the promotion runs through the end of the month on OnePlus’s online store and select retailers. The earbuds feature 49 dB active noise cancellation, Bluetooth 5.4, dual‑device pairing and a fast‑charge case that delivers up to five hours of playback from a five‑minute charge.

The price cut arrives as OnePlus prepares to launch its next generation of audio gear and as the market for mid‑range true‑wireless earbuds grows more competitive. Earlier this year, Apple, Samsung and Xiaomi introduced models with similar specs at comparable or lower price points, putting pressure on OnePlus to keep its offerings attractive. The Nord Buds 3 Pro were released in early 2024, positioned as a premium option for the Nord smartphone line, but sales have lagged behind rivals that bundle earbuds with flagship phones. Analysts say the discount is a tactical move to clear inventory before the company rolls out the upcoming Nord Buds 4 Pro, which promise improved drivers and a new silicon chip for lower latency.

Early reactions from consumers have been positive, with forums reporting a surge in purchase intent after the discount was announced. Retailers have confirmed a spike in website traffic and an uptick in pre‑orders, suggesting the price cut could revive momentum for OnePlus’s audio accessories. Industry observers note that the move may also force competitors to reconsider their pricing strategies, especially as the holiday shopping season approaches.

If demand holds, OnePlus could see a modest boost in its accessories revenue and reinforce its reputation for offering high‑spec, affordable audio gear. The company is expected to announce the Nord Buds 4 Pro later this year, and the current discount may serve as a bridge to that launch, encouraging existing OnePlus users to stay within the ecosystem while attracting new buyers looking for value.