Samsung teases wide-as-hell new foldable
Expect the company to take a boxy direction when the next Unpacked rolls around. We're likely coming up on another Samsung Unpacked event, but the brand has dropped some teasers about what we'll be se
Expect the company to take a boxy direction when the next Unpacked rolls around. We're likely coming up on another Samsung Unpacked event, but the bra
Read Full Story at Engadget →Why This Matters
The next leap in foldable smartphone design could redefine consumer expectations for display innovation, pushing competitors to accelerate their own foldable roadmaps. Samsung's move hints at a potential shift toward more utilitarian, productivity-focused devices rather than purely aesthetic experiments.
Background Context
Samsung pioneered the modern foldable market with its Galaxy Z Fold series in 2019, but early iterations struggled with durability and design compromises. Competitors like Huawei and Motorola have since entered the space with competing form factors, while Apple remains conspicuously absent from the foldable race.
What Happens Next
The reveal at Unpacked will likely showcase Samsung's confidence in addressing past durability concerns, possibly through new materials or hinge mechanisms. Rivals may respond with their own "wide-as-hell" claims, turning the next year into a bidding war for screen real estate dominance.
Bigger Picture
This follows a broader industry pivot toward "device as workspace" narratives, where smartphones increasingly mimic laptops rather than traditional handsets. If Samsung succeeds in normalizing ultra-wide foldables, it could accelerate the decline of standalone tablet sales in favor of all-in-one devices.
