Clicks shows off its BlackBerry-inspired phone in a new hands-on video
A new video shows the final production version of the upcoming Clicks Communicator, a BlackBerry-like smartphone that runs modern apps.
A new video shows the final production version of the upcoming Clicks Communicator, a BlackBerry-like smartphone that runs modern apps.
Read Full Story at TechCrunch →Why This Matters
The revival of BlackBerry-style devices signals more than just nostalgia—it reflects a growing consumer appetite for physical keyboards in an era dominated by touchscreens. For a niche but vocal segment of users, this design choice isn’t just about ergonomics but about reclaiming control over digital interactions, where typing precision still matters.
Background Context
The original BlackBerry defined enterprise mobility in the 2000s, but its decline was hastened by the rise of iOS and Android, which prioritized app ecosystems over tactile input. Today, companies like Clicks are betting on a resurgence of hybrid devices, blending hardware nostalgia with modern software—a strategy that taps into both corporate nostalgia and Gen Z’s retro-infused tech trends.
What Happens Next
If the Clicks Communicator gains traction, it could pressure mainstream OEMs to reconsider hybrid designs, though mass adoption remains unlikely. Watch its pricing strategy and app compatibility; success hinges on whether it can attract developers to support its ecosystem or rely on workarounds like Android’s compatibility layer.
Bigger Picture
This revival aligns with broader movements toward intentional technology use, from foldable phones to e-ink devices. It underscores a counter-trend against the all-consuming smartphone paradigm, where form factors are diversifying to serve specific workflows—whether for productivity, gaming, or, in this case, communication.
